Column: Beauty and Wellness - EVERYTHING THAT YOU NEED TO KNOW ABOUT HYALURONIC ACID

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04-02-2021

WHAT IS HYALURONIC ACID?
Hyaluronic Acid (HA) is a naturally occurring molecule in our body (found in our skin and connective tissue) and known for its phenomenal capacity to attract and hold onto 1000 times its weight in moisture. It is the very best hydrator you can find in your skin care products. An optimum level of HA in the skin will mean a plump, glowy and more youthful-looking complexion. As we age, our natural production of HA decreases as does the skin’s ability to retain moisture which results in dehydration, lack of skin firmness, dryness and wrinkles.
When HA is used in serums and other hydrating products it acts as a humectant which is a fancy way of saying that it draws moisture from its surroundings into the upper layers of the skin. This means that any product you layer under or over this active ingredient will be more effective. We’ve really got your attention now, don’t we?
HOW DOES HYALURONIC ACID BENEFIT SKIN?
Hydration and upping moisture levels in the skin is the number one benefit of

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